Store Signage Design
Good store signage is the underappreciated store helper, encouraging customers to buy, browse, and identify with your brand.
It’s one of the most important retail marketing tools to promote featured products and store specials.
Signs direct customers to the products they’re looking for, remind them of sales and promotions, and add life and color to the retail landscape. They’re critical to the success of a brick-and-mortar store.
If your signage is out of date, lackluster, and due for a makeover, please call us to discuss your options.
We’ll create striking but affordable signage that enhances your brand and draws attention and foot traffic to your store.
Our Design Philosophy & Approach
- A sign should be inviting, useful, and informative.
- The sign should match the store’s brand and overall aesthetic.
- KISS: keep it simple. Never let design elements overwhelm the message.
- We consider sign placement and length of use. Indoor display or outdoor? Busy area or clear? Seasonal sign or built for the long haul?
“A good advertisement is one which sells the product without drawing attention to itself.” (David Ogilvy)
Common Types of Store Signs
- Window signs grab attention and increase foot traffic. They usually advertise sales, promotions, and new products.
- Wall signs can display your store’s logo, tagline, or mission statement, or they can promote store specials.
- Hanging signs add dimension to your store’s signage, suspended from the ceiling, rafters, or from a wall. They often draw attention to specific store areas.
- Floor signs can direct foot traffic and promote products. They’re usually placed near entrances, exits, and aisle ends.
- Directional signs help customers find their way around the store.
- Banner signs are large, flexible signs that hang from the ceiling or walls. They’re great for store sales and promotions and stand out from other signage because of their size.
Sign Materials
We can print your sign on nearly anything. The material you choose will factor into the cost (cardboard is cheaper than metal), but we’ll always find the perfect balance of form, function, and budget for your store.
- Cardboard is a cheap and lightweight material ideal for temporary store signage. We can print and cut any shape or size, and it’s easy to store and transport.
- Foam board is a good choice for indoor store signage. It’s even lighter than cardboard and can support a glossy print overlay on both sides.
- Vinyl is the most common material for banners and hanging signs. It’s inexpensive, durable, and easy to clean.
- Acrylic signs are sleek and modern, with a professional look. The clear plastic makes them a favorite for window displays.
- Metal signs are durable, weather resistant, and look great indoors or out. We can print on aluminum, steel, or brass.
Let us help, whether you need a new sign for a special event or plan to update your existing store signage. We’ll upgrade your signage and have it printed to spec and delivered to your door. We’ll do everything but hang it for you.
Please call us today.